The HD2700D is our exclusive HD industrial grade, seamless auto looping dvd player. The HD2700D is designed to automatically power on, auto play, auto loop and seamlessly auto repeat content without manual interaction. The HD2700D has a built in scheduler that allows you to time various content throughout the day. It can also become an interactive dvd player by adding LED push buttons, motion sensors or proximity sensors for those solutions that desire human engagement to trigger specific content. Estimated life span of 6+ years without failure even with 24/7 playback. The HD2700D is the most reliable, durable dvd player on the market. The player can be mounted both vertically or horizontally. Displays full native 1080p HD video and upscales traditional 480p DVDs. The HD2700D is ideal for any project looking for a reliable, simple to use, cost effective digital signage solution to advertise, engage, inform and educate any audience. NOTE! This player will not play copyright protected DVDs. Please see our HD2600 XD if you wish to play mainstream media.